The Intersection of Digital Marketing and PR: Social Responsibility and Its Vital Role in Contemporary Markets

With millennials on the rise to become the dominant consumer group in America, and wealth transferring quickly from baby boomers to their children, the socially conscious consumer is only becoming more common. . The rise of this new demographic presents extreme challenges to companies who wish to stay contemporary and tap into the millennial market. It also provides those companies with opportunity, if they can remain agile enough to take advantage of it.

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