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Best Tips for Preparing for Your Next Business Trade Show

If you’ve ever been to a trade show, then you know that it’s a pretty competitive environment. Everyone is vying for the attention of potential buyers or investors. The following tips will help you gain a favorable impression with those who come to your booth.


Get Your Marketing Game into Full Gear

Even if you haven’t been involved with business for too long, you know that marketing is everything. In fact, it is everywhere and a trade show is no exception—it is your opportunity to get your brand out there. Have items (pens, hats, T-shirts) that display your brand prominently on them. Give the smaller items out for free and hold a raffle to give out bigger items that you might be displaying your brand on. By doing so, you’ll get people talking! However, there is just one tiny glitch to this marketing plan. You need to make sure that everything you give out is something that people want to use or be seen using. Because of this, your brand should be displayed in an attractive manner.


Create an Experience

A lot of times, those who go to trade shows get stuck in the idea that all they have to do is answer questions and relay information. It’s much more than that, though! As people, we want to experience things. By giving people some form of unique experience, you’ll attract more and more people to your booth. They won’t just be people walking by. No, they’ll hear about you from others and be drawn to you.

To create a proper experience, you need to go all out on providing an experience. This could be letting people try out your latest product and interact with it that way. If your company utilizes VR technology, then let trade show visitors try that out. If your booth requires a lot of equipment, you may need to consider using a moving service to get everything to the trade show. Do everything you can to make sure that your booth environment is on par with the best, and you’ll be seen as a competitive business by other booth presenters.


Engage Your Employees in a Friendly Competition at the Event

Don’t just let one person be in charge of the booth. They might get tired and unable to handle all of those coming to ask questions about your business or product. That is why you should always have two or three people manning the booth. To ensure that they’re successful with engaging with people, encourage friendly competition. Here are just a few ways to do just that:

  • If your product can be used in a competitive way, have your employees participate in an hourly demonstration/competition using it (this can help draw a crowd)
  • If you’re selling product at the trade show, reward the employee who gets the most sales or leads.
  • Have each employee keep track of how many people they talk to and reward the one who had the most conversations

There are many different ways that a business can benefit from participating in a trade show. Use these ideas to generate your own methods so that your participation in a trade show shows the largest return on investment.

Hannah Whittenly

This article was contributed by freelance writer and independent blogger Hannah Whittenly.