8 Tips For Improving Your Website’s Appearance and Conversion
In today’s world, you need a website. Your website is pretty much the easiest way for people to judge your brand – whether it’s good or bad. Web design just like the design of physical stores used to be important, today websites are the place where people get in touch with a certain brand for the first time. And just like you wouldn’t want dust, dirt, and clutter to ruin your customer’s impression in a store, you don’t want certain things to ruin their online experience when they visit your site.
This is why it’s important to do everything in your power to improve your website, everything from loading speeds to navigation. By conveying a clear message to a visitor, you’ll be more likely to sell a product or a service. Without further ado, here’s our list of tips to get you started for great web design.
Not only does navigation impact how well your users will be able to find what they need on your website, but it will also impact how you rank for search engine results. A visitor that lands on your page needs to be able to reach any page within 2-3 seconds. Your most important services and products should be easily accessible from the home page, while less important ones can be put in sub-menus. Search engines will notice if people struggle to find what they’re looking for, so you’ll be losing a lot of traffic if your navigation isn’t perfect.
You’ll notice the plural – pages, not a page. So many people make a mistake and concentrate on making their home page the only landing page, thus neglecting the rest of the site. But every single of your pages holds the potential to bring visitors to your website – and once someone lands exactly where they need they’ll have a higher chance of converting. Invest the effort in making every single page a landing page and you’ll probably see an improvement soon enough.
Currently, more than half of all traffic on the top websites comes from mobile devices. While responsive design isn’t a new concept, there are still websites out there that don’t use it and thus aren’t ready to welcome mobile devices. With responsive design, your website will be able to adapt to any screen on any device, thus making it significantly easier to use on all devices equally.
On some websites, returning to a homepage isn’t easy at all which can make an online experience frustrating for users. This is why you need to make sure there’s always a possibility of clicking a banner (or a logo) in order to return to the homepage. This is part of making navigation seamless and simple. Plus, the number of websites using clickable banners is huge, so your users will expect you to use them as well.
Call to Action Text (CTA)
Steve Jobs once said: “People don’t know what they want until you show it to them”. Well, call to action text is exactly there to help your visitors do what they want. Otherwise, they might just be roaming the website without ever converting or taking any significant action – thus leaving you without profit.
Your buttons should clearly state what the user can do by clicking on them, like “Download”, ” Register here”, “Go to Shopping Cart”. Try to have your buttons start with a verb, or else it won’t really be a call to action. Designing buttons can sometimes be a challenge, but it’s extremely important that you get it right if you want to improve your conversion rate.
Be Easy to Reach
Not being able to contact an owner of the website can be extremely frustrating. There’s absolutely no reason for you to be hiding your contact information unless you’re doing something illegal. Plus, people tend not to trust website owners that hide this kind of information, so what you want to do is to have your contact information clearly stated on every page. It can be in a side menu, or in the footer. If you prefer to stay unavailable that’s fine too, just keep in mind that you’ll be losing 90% of your potential conversions.
Review Your Web Design From Time to Time
Web design trends change all the time. What used to be cool in 2016 is hardly a thing today, which is why you’ll want to review if your web design is doing the job at the moment. Sometimes it’s hard to get the design and development right from the get-go, but it’s absolutely vital that you try and update it regularly. If you are not pleased with your own efforts, there are plenty of web design and development artists out there that you can consult/hire. Do a quick review every six months or so in order to be sure of what your users are demanding. In most of the cases you won’t have to do a complete redesign, rather make a few simple tweaks.
Ten years ago, websites used to look extremely complex with a lot of text and things were thrown around. Today, minimalism has taken over and the simpler you go with your website the better chances you’ll have at keeping your visitors on it. Sure, there are still websites out there that can make brutalism and similar trends work, but simple design is the go-to option for most websites.
Web design is still one of the most important elements of running a successful website. Because of this, you’ll want to stay in touch with current trends and give your website some love when it needs it. Today’s world is all about seamless user experience, which is why you’ll want to do everything you can to remove any obstacles your visitors might run into on your website. A good website can easily boost your online reputation, while a bad one can lose you quite a lot of traffic and leads. It’s up to you to adapt and make the changes if you want your brand to move up the ladder.