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5 Marketing Trends for 2018

Another year is here and it is a time when businesses reflect on goals and strategy for the year ahead. There are several new marketing trends that will change the usual suspects of a market strategy and here are just a handful to give you an idea of what’s to come in 2018.

 

Video Content

Video content has been on the rise for the past few years and it will continue to rise in 2018. Video is more eye-catching than a simple picture and it gives the consumer a chance to engage with the content. Video content isn’t just your standard video with a start, middle and end of a story, it includes, video tours and live streams as well.  These stats will help you understand that video isn’t going anywhere and should be taken seriously by businesses.

  • YouTube viewers watch a billion hours of video each day(TechCrunch)
  • Facebook users consume over 8 billion videos every day(TechCrunch)
  • 82% of Twitter’s audience views video content on the platform(TechCrunch)

 

Chatbots for Customer Service

Chatbots on websites are becoming more and more popular thanks to Millennials. People like using chatbots because it’s easy, quick and convenient. You don’t have to call someone and be put on hold or have to email and wait 24 to 48 hours for a response. Last year 70% of Millennials had a positive experience using chatbots and 85% of chatbots will be used for customer service purposes by 2020 (thedrum.com).

 

Social Media Stories

This format of storytelling was started by Snapchat and has become the norm of the social media world. Stories capture snippets from a day and disappear after a set period of time depending on the platform you are using. Their temporary nature creates a sense of urgency for users to watch them before they disappear and a fun, quick way to keep your audience engaged.

 

Voice Optimized Content

With the rise of Amazon Alexa, the Google assistant and even talk-to-text text messaging, it is no wonder why voice optimized content will be on the rise in 2018. In 2017 20% of web searches were done by voice command and by 2020 it is predicted to rise to 50%. This means that businesses will need to focus on long-tail keywords more because voice commands tend to be longer than texting because it is easier to say it than text it.

 

LinkedIn becomes more valuable to B2B marketers

LinkedIn made a sitewide upgrade in 2017 and made improvements to its ad platform as well. Because of these upgrades, more B2B companies will be able to utilize LinkedIn as another marketing channel in 2018.

 

 

L’oréal Hunter

L’oréal is the Editor aka Blog Baroness of the Greensheet Blog and enjoys writing and traveling in her spare time. She has a background in developing, coordinating, and managing a wide range of digital content for small and large companies.