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Business Success Stories: The West Law Office

Name:   Sue West         

Title: Solo Practitioner

Company Name: The West Law Office

Company Address: 810 S. Hwy. 6 Suite 215, Houston, Texas 77079

Company Phone: 281-347-3247

Web Site URL: www.westlawoffice.net

# of Locations: 1

# of Employees: 4

 

 

Tell us a little bit about your business?

I am a Personal Injury Lawyer and handle all types of Personal Injury cases; such as auto accidents; on the job injuries (with no worker’s compensation); dog bite; 18 wheeler accidents and premise liability / slip & fall cases.

 

When did you start your business?

I opened my practice in May of 2012

 

What is the single most important piece of advice you would give someone starting a business?

Be prepared and committed to working long hours at first to get the business off and running. Hopefully you’ll have time to rest later.

 

What was the most challenging aspect of starting your business?

Having the courage to actually just DO IT was the most challenging for me.  My husband had been encouraging me to just go for it for quite a while before I had the courage to actually say yes.

 

What kind of mindset do you need to have to be a business owner?

It’s a commitment. You have to know that it’s not going happen overnight. It may take a couple of years before you feel like you’re head is above water.

 

What are some typical challenges you have with your business?

Marketing is actually my biggest challenge. There are so many marketing people out there making promises and as a new business owner it’s really hard to know which is right for you. Especially in the field of Personally Injury Law. There are thousands of Personal Injury lawyers in the Houston / Katy area, so as a small business I am a little fish and a big pond. This makes it a little more challenging for someone who doesn’t have the big pond budget to compete.

 

How is your company different from others?

I like to think that my staff and I show each and every person who comes to our office for help that we are here to help them and will do everything in our power to see that they are fairly compensated for what they are going through.

 

What keeps you motivated to continue your business?

There is a special feeling you get when you know that you have helped someone and that you do have a purpose in life.

 

How did/does Greensheet Media help you with your business goals?

I’ve been advertising in the Greensheet from the beginning. They are a great economical source to get your name out there and in front of potential clients.

 

How long did it take you to start seeing a return on your initial investment in your company?

It took a few years before I could put funds in my pocket and not back into the business but it’s been worth it.

 

If you could be anything other than an entrepreneur, what would it be and why?

I can’t imagine going back and working for someone else at this point. If I did do something else it would probably volunteering for animal rescue and/or shelters.  I love dogs and wish rescues weren’t needed but sadly they are needed every minute of every day.

 

If you could do it all over again what would you change?

I think I would find out more information about the back office stuff that I’m just not very good at such as marketing; bookkeeping and that office management stuff.

 

What do you feel is the major difference between entrepreneurs and those who work for someone else?

Freedom and a sense of pride in knowing that you have done something that is bigger than you.

 

What is the best thing about being a business owner?

The knowledge that you are actually have the knowledge and skills to help people when they need it most.

 

What is the best way to achieve long-term success?

Just keep moving forward and know that every day is not going to get a good one.

 

What are some of the biggest mistakes you’ve made over the years?

Marketing!! Marketing !! Marketing !!

 

What is your greatest fear to start a business and how did you overcome it?

The greatest fear is failure. I had the support of some great friends and a wonderful husband who kept me encouraged and moving forward.

 

What types of things do you do to market your business?

I’ve tried it all.

 

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