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How to Use Your Local Tourism Culture to Help Your Business Startup Succeed

Tourism counts as a huge industry in the United States, with much of the tourists coming to New York, California, and Florida. These areas cater to the tourists who come each year to visit. Naturally, many tourist-related businesses also spring up to accommodate the traffic. However, all states have tourism, which means no matter where you live, you can take advantage of the tourist culture to give your business startup a boost. Here are four ways that you can tap into your local tourist industry.


1. Busy Season

Although running a business in a very touristy place will definitely put your project management skills to the text, succeeding is very much possible. This is because you have to take advantage of the busy seasons and all of the events that come with that. That’s because it’s easier to market in conjunction with an event that is already taking place than it is to advertise to build your business’s momentum. If you’re running a business in a touristy area, you may not need to advertise as much during the season. The momentum from the tourist traffic will give your business exposure, especially if your business relies on foot traffic. That being the case, save money on your advertising budget by allowing the busy season’s natural flow of traffic to fuel your seasonal marketing efforts.


2. Piggyback Marketing

Piggyback marketing is a practice, which encourages business owners to partner with other business owners for marketing purposes. These partnerships are in the same industry, but they don’t compete. The tourism industry is wide open for such partnerships.

For example, if you own a restaurant that caters to tourists, you can partner with a local bar to offer happy-hour specials (if you don’t have a bar). You and the bar could split the costs of advertising because you’re not competing for the same business.


3. The Opposite Side

According to an infographic on the Ohio University website, tourism in the US is a $640 billion dollar industry. However, it also has a downside. Tourist areas get a lot of traffic, which in turn can cause damage to the natural world. Beaches, for example, can get torn up as a result of all the visitors walking the beach.

This can be an opportunity for the business owner, meaning that instead of gravitating toward touristy businesses, some business owners can develop businesses that help an area recover from the tourist traffic. You could develop a business that creates roof systems that catch rainwater or put together some resources to help clean up the beach regularly.


4. Just a Stone’s Throw Away

To give you an example, Sun Valley, Idaho is famous for its skiing in winter and recreation activities in summer. Understandably, it’s difficult to find a place to stay during those months. Yet, if you enter Hailey, Idaho—Sun Valley’s next door neighbor—it’s easier to find a hotel in Hailey (at a cheaper price) than it is in Sun Valley during tourist season. The lesson here isn’t geographic. If your business is situated just outside a big tourist area can you take advantage of the run-off? Your operating costs will be less, and there will likely be more than a handful of tourists who want to play in the area, but who can’t afford the business services at tourism central.

Tourist traffic can help give your business a leg-up, regardless of whether you cater to tourists or to the challenges that tourists might leave behind. Doing this can take away some of the difficulties that you face in getting your startup off the ground. What are some ways you’ve taken advantage of the tourist culture to good effect?

Hannah Whittenly

This article was contributed by freelance writer and independent blogger Hannah Whittenly.