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Search Marketing 101

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) work together to increase the online visibility of your brand. Both are equally important and should be involved in an integrated marketing plan.

SEO stands for “search engine optimization.” It is the process of getting traffic from the free, organic, or what you would call natural search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to the user searching at that time. Your site content, site architecture, link building and coding all play into how successful your SEO strategy is.

Search Engine Marketing (SEM) is also the process of getting traffic from search engine results but involves paid sources. Search engine marketing depends on branding, landing page purposes, local search, keyword research and other strategies to make it effective.

Search engine algorithms update regularly to make the searching experience for web users more useful and relevant to their search experience. Managing a successful SEO and SEM strategy requires research and expertise of the subject and also requires time. Greensheet Media can take on the challenge for your business to make sure your website is seen by the right people looking for your products and or services.

L’oréal Hunter

L’oréal is the Editor aka Blog Baroness of the Greensheet Blog and enjoys writing and traveling in her spare time. She has a background in developing, coordinating, and managing a wide range of digital content for small and large companies.