Email Marketing: Still an Effective Marketing Tool
Email marketing is still one of the most effective marketing tools for keeping existing customers up to date and gaining potential customers. Email marketing generates the highest ROI for marketers with a $38 return for every dollar spent, which is why it is still used today.
Another great thing about email marketing is that it has a large reach for an audience. The total number of registered email accounts is larger than Facebook and Twitter combined, a whopping 4.9 billion. Think about it, you need an email account to sign up for Facebook, Twitter and any online store on the web. Email is the currency of the web, and anybody who is online more than likely has an active email address. When trying to connect with potential customers and current customers, the email channel has the widest reach out there.
Your current email audience has already signed up to get updates from you, so they will be engaged and more likely to see your message. Keep in mind that 90% of all emails get delivered to their intended recipient. With smartphones taking over desktop for internet use, 55% of emails are opened on phone vs 45% on desktop. It is more important than ever to make sure your email campaigns are optimized for mobile.
Email isn’t going anywhere and it has a long history of being stable. Even though other forms of communication have risen and technology has changed the way we communicate with one another, email has stuck around and has evolved with the times. Tools to help you create branded emails and manage email lists have made email marketing even better as the years continue. Greensheet Media can help you make sure your message is professional and ready to read on any device to get the return your company needs to get more business.