5 Unconventional Ways to Get Your Business Noticed
Getting your business noticed means the difference between succeeding and failing in business. If you’re the owner of a startup, you probably know this only too well. You probably also know that your advertising and marketing budget constraints you, making it impossible to advertise to the degree that you’d like. However, not all marketing costs a lot of money. If your goal is to get your business noticed, these five marketing methods will get you started.
1. Say it in Video
A picture or a video, in this case, can be worth a thousand words. It might even be worth a thousand dollars if you do it right. If you haven’t yet tried video as a means of getting your business noticed, you should, according to an article on The Balance.
As a business owner, you’re an expert on your industry. Making simple videos can get your business noticed. A restaurateur can make videos about cooking techniques or recipes. A contractor can talk about simple fixes that most homeowners can tackle on their own. The trick is to establish yourself as an expert so that when it comes time for the big jobs, your video audience will come to you.
2. Go in the Opposite Direction
Although there is a certain logic to copying your competition, this business marketing tactic may serve only to drive your customers to the competition. Instead, it’s better to find a way to go against the grain. For example, maybe your competition charges more for services on a holiday. You could charge less for the same services. (This tactic would work for hotels during the busy season or florists on Mother’s Day and Valentine’s Day.) In the process, you may just encourage the new customers you get from this practice to come to you year-round.
3. Seen Around Town
With the advent of the Internet and social media, some business owners have reduced their budgets for traditional media like signs. However, this is a mistake, particularly if your business is local. A wrap-around decal on your car shows off your local business to local customers better than most other types of advertising could.
However, you don’t need to limit yourself to just car signs. Mint Signs recommends that business owners look at some additional options that will help them stand out even more against their competition. These include neon signs, window ads, menu boards, posters, and flyers to name but a few.
4. Be Charitable
Being charitable counts as one of the most effective ways to get your business’s name in front of the public. If you have a pet cause like cancer research or heart disease, sponsor an event that supports that charity. By doing this, you’ll align your business with a worthy cause and gain points with your potential customers to boot.
5. Socializing on Social Media
One of the biggest mistakes that business owners make with social media is that most of their posts promote their business. You may be asking yourself, “Why wouldn’t they?” It’s not that they shouldn’t promote their business, but if every one of a business’s posts on Twitter or Facebook ask people to buy something, the buying public soon gets turned off.
If you decide to go for a social media blitz, opt for the 80/20 rule instead. Eighty percent of the time, your posts should concentrate on passing on useful information. Twenty percent of your social media time can be dedicated to promotion. Doing this positions you as an expert and gives customers the impression that it’s your goal to be helpful to them.
Small business owners often struggle to promote their businesses due to financial and other constraints. However, effective promotion doesn’t always require a lot of money: It just requires some ingenuity. By challenging yourself to trying these and other low budget promotions, you’re forcing yourself to be creative. You’re also forcing yourself to really think about how best to connect with your customers. This lesson will serve you better in the long run, because as your startup grows, you’ll be better able to direct your advertising dollars to the methods that offer you the most returns.